Outdoor Retailer’s Wild Reach Creator Program
Updated: Sep 2
Wild Dirt is bringing emerging outdoor stories to life
Wild Dirt Outdoor Retailer PopFly Wild Reach
Post Conference Take: Awesome! More interviews and Highlights to come.
Wild Dirt is partnering with Outdoor Retailer through the 2026 Wild Reach Creator Program, which connects outdoor brands with creators who bring their products, stories, and missions to life.
Wild Reach, powered by Popfly, places a curated group of outdoor creators directly on the show floor during Outdoor Retailer, which took place August 19–21, 2026, at the Minneapolis Convention Center. Wild Dirt produced authentic photos, videos, and social content while meeting founders, testing Wild Dirt’s brand approach, and discovering new ideas across the outdoor industry.
For Wild Dirt, the partnership is a natural extension of our mission to inspire people to build a more meaningful relationship with the outdoors. Throughout the show, Wild Dirt will highlighted innovative gear, responsibly made products, conservation organizations, and the people working to make outdoor recreation more accessible and engaging.
A major focus of Outdoor Retailer 2026 was independent and emerging brands. The new Garage Grown Gear and Founded Outdoors Pavilion featured up to 100 retail-ready companies, giving buyers, creators, and outdoor enthusiasts an opportunity to discover products that may not yet be available through large retailers.
Wild Dirt plans to met with brands before and during the show, visited their booths, and shared the stories behind their products. Wild Dirt is now exploring opportunities for continued photography, user-generated content, product testing, and storytelling following the event.
Through Wild Reach, Wild Dirt continues to bring the energy of Outdoor Retailer beyond the convention center, connecting new outdoor brands with the people who may use, support, and believe in what they are building.
